The century is the era of new economy, the nature of which belongs to service economy. The proportion of tangible products in meeting consumers' demands is gradually decreasing, while the value of services is becoming more and more important. Entering the era of service victory, more and more enterprises focus their competition on service, and after-sales service plays a particularly important role in the whole service.
High income after-sales service of hardware enterprises also has "knowledge"
Do have a "deep" after-sales service while at present many enterprises have gradually formed a hardware product exclusive service department, but due to the influence of original traditional building materials in vulgar primary service concept, a lot of hardware functions of the enterprise service remains dormant, or in the process of dealing with the parts issues, appear easily buck-passing and procrastination phenomenon
According to the conventional way of thinking, the general hardware brand in the early stage of the sales to end customer advisory guidance, sales, the details and the matters needing attention in the process of reminding, installation and after-sales service and so on each link of the bridging degree, executives of the sense of responsibility, the efficiency of the problem is the depth of services such as the most intuitive reflect.
According to jiuzheng Building Materials network, after-sales service experience has been a constraint to the development of many hardware enterprises, many times after-sales service is the embodiment of brand culture. This not only requires enterprises to provide consumers with quality products, but also has higher requirements for after-sales service of brands.
If hardware brand relies on the competitive advantage of price purely, cannot dig the second consumption demand of consumer deeply. Hardware products in this respect choose quality as the cornerstone, and from the aspect of after-sales service, to provide consumers with a good shopping experience. This is to maintain the brand market competitiveness of the powerful guarantee. At the same time, enterprises also need to actively build network communication channels. In order to achieve the effective output of brand culture, so that consumers and partners can better recognize, identify, recognize the value of the brand itself connotation, to obtain the recognition and support of the majority of consumers.
Therefore, hardware enterprises to do a good job in after-sales service, do fine to move the hearts of customers, improve customer satisfaction, but also to win the market...
Post time: Aug-22-2020
